The Changing Structure of Retail Industry: Case Studies on Competitive Advantage of Small Companies in Croatia
Objective: There DME ORG COCONUT OIL are two key trends in retail industry since 1990s till nowadays: rapid internationalization and intensive retail concentration.In such a dynamic environment, small companies are striving to preserve their markets and to maintain their business activity.The objectives of the paper are twofold: (1) to explain tren